ABOUT KIKO

Art . Beauty . Joy

KiKO Milano is a brand built for self-expression.

We capture global trends and infuse them with our own distinctive style drawn from ourItalian perspective before sharing them with our audience across the world. Weencourage people to embrace the things that make them unique and use our productsto feel joyful and confident, experimenting with colour, texture and technique to bringtheir own individuality to life. Our products are all designed in Milano, with 99% of products produced in Europe to the highest quality standards.

This consistent pursuit of excellence paired with a wide range of 1200 products in a vastarray of shades makes us the Italy's leading beauty brand, with a prestigious reputation across Europe.

Our mission

We believe in the power of art, colour and craft to transform our customers' daily lives.

We are committed to delivering the Italian Art of Beauty to people across the globe bycreating, designing, and innovating high-quality beauty products that will help themexpress their personality. This commitment extends to the sales experience through theexpertise and passion of our highly trained Beauty Advisors, who provide a personalisedservice that will relate to each customer's own needs.

KIKO is colour

We bring the largest colour assortment in the world of beauty to the lives of our customers encouraging them to experiment with products and shades that ignitecreativity, confidence and self expression. To ensure we continuously push boundariesand stay inspired, we partner with global icons in fashion and the arts, sharinginspiration and offering our own Italian touch to their collaborations.

KIKO Cares about quality

At Kiko, your health and wellbeing is our utmost priority. We ensure that all our productsare crafted with the highest standards of quality and safety, leaving no room forcompromise. This means these 3 following things:

We use only safe ingredients, rigorously avoiding any questionable or suspect raw materials. We avoid dubious substances such as preservatives, cyclic silicones, sulphates, parabens, microbeads, GMOs, potentially carcinogenic ingredients and endocrine disruptors, among others.

We subject our products to rigorous clinical testing, (Exceeding 20,000 as for 2022).

We incorporate ingredients in the appropriate percentages to ensure optimal efficacy,thereby guaranteeing their capacity to nourish, perform and deliver positive benefits to your skin.